WHITE STUFF 'DOING GOOD STUFF' LOGO

The brand White stuff are justifiably proud of their commitment to charity, local
to their South London base. As part of a wider rebranding plan, it was decided
that they needed an umbrella identity to encapsulate the various causes they
support, be that through fundraising, volunteering, or assisting as marketing
consultants when needed.

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As part of the creative team, I devised an identity to reflect White Stuff's
dedication to philanthropy, expressing the company's corporate
ethos as a caring employer with a positive outlook.

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The typography was intended to communicate cheerful optimism, and embody
the spirit of local, grassroots initiatives that the White Stuff champions.