GAP MVM CONFERENCE

In 2014 Gap hosted a conference in New York City, where its international franchise partners attended for three days of visual merchandising and marketing training.

The logo had to be simple, flexible, businesslike and on-brand, and I designed the lockup in the form of an acronym of the event’s title (‘Marketing and Visual Merchandising Conference, New York City, 2014’) to mirror the iconic shape of the Gap logo. It was used on the event’s signage and communications (eg emails and handouts) and I also created a Powerpoint template based around it, which was used for all the event’s presentations.

GAP MARKETING AND VM 'BRAND BUILDING' LOGO

The main theme of Gap’s 2014 marketing conference was ‘brand building’, and I developed
a separate identity for this distinct section, reworking the letters of the capital letters of the
title into building blocks.

To support this I created a range of supporting, New York themed images to continue the theme of the conference and add some colour to the presentations and conference as a whole.

 Design    Artwork

 Design    Artwork