DOUBLE DUTCH IDENTITY
Double Dutch specialise in the provision of bespoke soundtracks
and playlists for high-end bars, restaurants and eateries around
the hip spots of London, delivered to venues through their own proprietory app.
As curators of music for such hip, cultured establishments,
their identity needed to be simple, crisp and confident (with
a discreet hint of luxury).
Though the name Double Dutch was inspired by slang for 'splitting
the bill', For the motif, inspiration was drawn from the childhood skipping game – as immortalised in Malcom McLaren's
Double Double Dutch (as well as the ubiquitous 'Shuffle' icon).
In addition to assorted assets for the development
of their web-presence and an icon for their app, I also
supplied stationary, including business cards and invoices.