WHITE STUFF FATHER'S DAY
Working for White Stuff I designed a theme for their father's day promotion, which featured in shops across their British, Danish and German markets.
In the UK this was based around seaside rock and the tagline
"Dad You Rock" but as this had less resonance in Germany,
a separate design was created, which was purely typgraphic.
This was adapted for a range of collateral, including decals, gift tags,
point of sale, emails, social assets and web banners,
I was responsible for this project in its entirety, including all design, typography, layout and production.
• Design • Artwork